Pollution

Despite the life that Europe gives to many communities originally from EU or other parts of the world but most of the countries in Europe are experience serious problems in curbing the air pollution which is growing more and more serious. I myself have experienced this and have been awfully sick because of this.

It's never too late!

Today I had to educate my son why I decided to stop blogging. I mentioned to him that my intention was to avoid jealousy and people comparing one to another. People always compare my life to theirs, the people around me just prefer to see other people live in self pity, un-meaningful life and selfish lives. Maybe some people their lives are better than mine but I can guarantee those people I have in mind are living superficial lives. I may live my ass off working to pay my dues but at least I am living my life on how I want it to be. So from now, I can now blog about whatever I want it to be.

Why do They Laugh Behind the Scene?

Have you ever wondered why do they turn on laughter track after the joke in sitcoms? What; can’t we figure out ourselves at which moment to burst in laughter? Well, I’ll give you an ambiguous kind of answer. It’s the same reason the piano player in the bar puts a few 5$ bills in a tip jar, at the beginning of the night. The signal. As confident creature as a man’s supposed to be, he needs a signal to know for sure when to laugh and how much to tip the piano player, so that the girl next to him won’t assume that he’s a greedy guy. 

They turn on audience’s laughter track in sitcoms, so that you’ll never miss the “funny” part

What does this all have to do with copywriting?

You can use that signal to enhance the selling power of your copy. Especially on your web site. To do this, you just need to show your website visitor, that other people like himself have used your product. And guess what? They loved it!

If you include enough positive, customer feedbacks about your services; that will transfer a message: “1000 people were satisfied by the quality of the product and services the company provides. That many people just can’t be wrong. You have to try this!”. Consciously or unconsciously prospect will get the message, and he will act. Well in this case he’ll act by clicking on the “purchase” button.

All we need huh?

The most intimate and warming button for the internet-marketer’s heart

Want to know how to make that “Buy Now” signal even stronger?

To triple the effect of the “signal” show the prospect that people who are SMARTER than him chose your product. To do that you just have to include a statement like this: “43 heart surgeons used our CLIENT-MAGNET system and multiplied their annual income by 3x!”. Yes, and you better make sure to include a couple of feedbacks from those heart surgeons, so that your statement will look trustworthy.

Building trust, for the future clients

“The signal” discussed above does 2 great favors to your product’s marketing:

1.      The positive feedback from customers who used your product makes your company trustworthy in the eyes of the prospect.

2.      It pushes prospect’s hot “Everybody else is doing this, so I should be too” button. 

Grass is always seems greener on the other side - part 2

Continue from previous post....

Let me start from a much earlier event for everyone to understand the bigger picture. The previous company I was in was acquired a huge conglomerate a year and a half before I decided to split. When that happened, I thought that everything was going to be ok but after literally all previous management left, I realised that these new guys are not going to be easy to work with. The company had grown so much when I joined to become a more MNC driven culture. Transforming the way how MNC would do it rather than typical GLC. It was an awesome time. Resistance was there but everyone looked forward for a dynamic transformation. When the new management came in, the culture was backward looking and it felt that the company was like an unorganized culture managed by arrogant pricks.

So after one and a half years with the new management, I decided to pick up one of the interview offers and attended several rounds of interviews going up higher to the COO level. I managed to skip meeting the CEO due to the rush of getting me in. I was pitching that I'm a transformation guy, process driven, want to develop people and all that shit but I never thought one of the most important element was going to be my biggest problem which is people. So anyway, despite they wanted me in quickly, I also wanted to leave even quicker. I was negotiation the package quickly and finally got the offer. I was so hyped up to join and they also used that enthusiasm to bring me in a few weeks earlier that the normal intake which usually runs the first day of the month or mid month.

So my first day...I came in the building, met HR, got my badge and my voucher to collect my company mobile and line and was pumped up to see my office that's gonna be my cockpit there. When they brought me there, I was so surprised that I have never seen such an ugly, under maintained and most of the all occupational hazardous workplace in my whole entire life. I sucked it up as I had a bunch of meetings lined up. Getting a laptop took me about a day and I was just left with my tablet which I did not even have the company's email ID to be connected to anyway. Towards the end of the day, I met up with my direct reports and most of them are chirpy, nice and I think has the potential to grow but there was a group of them which was those who has been there since forever and was not looking to change. Everything I say would be questioned whether it'll be workable there or not without the consideration trying to implement it first.

I came up with new processes and framework which I could say is best practices. The management accepted it but with some debates on additional work to be done to implement it. Now the shit kicks in....to be continued

Grass is always seems greener on the other side - part 1

Due to popular request, I've decided to write a post after so long. I've been ultimately occupied with various routine and non-routine everyday errands. I have work, side tasks, family (top priority) and many other things going on at the same time on daily basis. However today I would like to share a personal experience and thought or two about loving what you do. Every single morning, you want to wake up to things that you will look forwardto do the whole day. You first want to wake up and feel great because Allah jave graced you with life and health, being able to wake up and have your loved ones next to you knowing they are well healthy to go through their day and finally go out and make a living by doing worked you have been entrusted to do. If all this is fulfilling, you will never be dragged to start your day.

However,  in my case recently one of these daily task has not been too kind to me. I've recently shiftly from my loved job to another job in central KL foreseeing a much better, dynamic and fulfilling job but I could never be so wrong in my whole life.

Schooling experience

Recently I had the opportunity to visit some of the schools. Public schools, private schools and international schools. The relation that I can make from my own experience is public school will always remain as it is. Maybe what's changed could be the teachers and the work force but all the infrastructure, the arrangements, the environment are all the same as how it was when I went through it myself. For private and international school, it reminded me when I had the opportunity to go to school overseas. Nice infrastructure, teachers are most of the time chirpy (maybe because they get paid more than normal public school teachers).

However, school will always be school, it reminded me of horrific experiences in the past. I rarely have clear memory of good experience. I often have flashes of bad experience thus everytime I go to the schools now, I feel blessed not having to go through childhood again. This is unlike the experiences that my wife had during her childhood growing up in Keramat. She had the best phase of her life there.

Putting aside all personal experiences, one common thing I see is what I can conclude in one word - "sacrifice". I can see how parents send their children with full of pride, hope and expectation that their children will go through the school days grasping the knowledge required to excel in life and in turn becoming the best that they can be, even beyond what their parents can ever achieve. The parents pour their heart and soul to wake up everyday, to work their hardest to ensure that they can send their children to school. Earn enough to make sure all school supplies are ready, pocket money and all other expenses are being covered.

We as parents and working people know that we go through pain and all other political bullshit in the office. But we still go through our day in the office knowing that our future generation is much dependent on us. To all the parents out there, keep up the good work!

Wellbeing

Alhamdulillah after around 5 days of fever, Zoffea have finally recovered and now having slight rashes on the body that means the virus in her body will come out soon. Let's always pray the well being of our family and ourselves. Nowadays there are too many diseases spreading like wild fire. Either from human, environment or animals. All we can do is to eat right, make sure we are always clean, drink a lot of water and be in a clean and conducive environment.

Zaffar alhamdulillah is keeping well now must be because his immune have fully built up. And some how or rather we seldom expose him to outdoors since the haze and smog keeps on persisting every day. I admire the strength and consistency by my dear wife taking care of both kids throughout day in and day out. This is one of the patience giving to mothers, wives and women.

Zabir is also having fever and rarely eats causing his body to be so light but hopefully not malnutrition. Brought him out to persuade him to eat, only ate a few pieces of sushi. At least it's something.

Without a doubt our health is wealth. Below I extract a hadith on health by our Prophet

The final messenger of God, Prophet Muhammad (pbuh) mounted the pulpit, then wept and said, "Ask Allah (swt) for forgiveness and health, for after being granted certainty, one is given nothing better than health."
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